Laura Alfonso

I am a Corporate Communication Professional with expertise in marketing, organizational communication, and brand creation, including design. My passion lies in blending creativity, innovation, and agile methodologies to deliver impactful and forward-thinking solutions.I'm currently working in the Agricultural Sector

My current role at
Sáenz Fety

  • - Conduct comprehensive content curation, serving as a bridge between technical agricultural information with accessible, consumer-focused content.

  • - Monitor business models and ensure marketing and communication strategies align with sales objectives and overarching business goals.

  • - Oversee event planning, organization, and management, including on-site coverage and post-event analysis.

  • - Coordinate and unify internal and external communications to maintain a cohesive tone and brand voice, leadind the rebranding process, including packaging redesign.

Education

I completed a degree in Corporate Communications, where I acquired skills to manage organizational intangibles, develop communication strategies focused on brand image and reputation, as well as plan, execute, and evaluate tactics to improve communication processes within an organization.2023 | Corporate Communication Degree at La Sabana University.2022 | Corporate Reputation Management Diploma with La Sabana University.2021 | Transmedia Narratives Course with La Sabana University.